
STONE JOURNAL Presents:
ARCHITECTURAL PHOTOGRAPHY PLANNING SCHEDULING, STYLING, AND CAPTURING DESIGN INTENT
Join us Thursday, October 1st at 12 pm CT to learn how to plan a successful architectural photoshoot, from finding and scheduling the right photographer to communicating the details that matter, so the finished images capture your project exactly as you envisioned it.
Beautiful projects deserve to be documented with the same care that went into creating them.
In this webinar, we’ll explore how architects, designers, builders, and other project partners can plan for photography more intentionally and build a stronger working relationship with the photographer behind the lens.
From early planning through the day of the shoot, you’ll learn what can make the difference between simply documenting a space and creating images that truly reflect the character, craftsmanship, and experience of the finished project.
We’ll cover:
- When to begin planning for photography and how far in advance to start the conversation with a photographer
- How to find an architectural photographer whose style and approach align with the project
- What distinguishes architectural photography from other types of professional photography
- What to communicate before the shoot so the photographer understands the project, its priorities, and the details worth highlighting
- How to prepare and style a home or space so it feels polished, natural, and ready to be photographed
- What to know about scheduling, contracts, image usage rights, and other details that can affect how photography is shared
- Practical advice from photographers on the things architects, designers, and builders often overlook before shoot day
The goal is to discover how to make photography a more thoughtful part of the project process, so the work you create can be presented as beautifully as it deserves.
Register Now
FEATURING
Jacob Hand
Chicago-based photographer and director Jacob Hand brings over 20 years of commercial experience shooting interiors and visual motion for brands like Steelcase and Marvin Windows. Featured in publications like Luxe Interiors + Design and HGTV Magazine, his collaborative process focuses on clear communication to translate complex architectural details into compelling visual stories.
Craig Keene
Kansas City–based architectural photographer Craig Keene brings years of specialized experience capturing the precise geometry, light, and design intention behind built environments. Creator of the ongoing #documentingkc visual study, his detail-oriented approach helps architects and builders seamlessly align project scheduling with authentic spatial storytelling.
Laurelyn Harrig
Wisconsin-based commercial photographer and cinematographer Laurelyn Harrig brings 15 years of professional experience capturing interior, hospitality, and architectural spaces. Integrating a background in brand strategy and graphic design, her collaborative, intentional approach empowers design teams to plan photoshoots that accurately convey true-to-life intent.
Who Should Attend
This webinar is designed for architects, interior designers, builders, masons, and other professionals who want to present completed projects with the same level of care that went into creating them. Whether you regularly coordinate professional photography or are preparing for your first project shoot, you’ll gain practical insight into working more effectively with architectural photographers and creating imagery that better showcases the craftsmanship, materials, and character of your work.
Event Details
Thursday, October 1st
12:00pm - 1:00pm CT
Virtual Access via Microsoft Teams

